Dramatising a brand promise to a youth target market
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INTRODUCTING A NEW CATEGORY TO THE MARKET
| The Challenge: Peak was the first energy shot in Australia. How do you convey its key functional benefits of convenience (size) and health (all natural ingredients) in a relevant manner to a young target market? | The Solution: We undertook an integrated trade marketing campaign to get distribution into the route trade and an edgy viral campaign aimed at uni students. | The Result: Sales peaked! |