Edenvale is the market leading non-alcoholic wine sold in supermarkets throughout Australia. How do you position a unique product in a beverage category that enjoys little awareness and a huge level of "not for me"?
We developed a unique brand proposition that would not be confused with the thousands of wines on the market....and for a niche brand tried to punch above its weight by creating confronting and controversial advertising. The combination of pregnancy & drink driving seemed perfect!
Our combined digital POS media, cinema & outdoor campaign created over 5 million impressions and help attract new users to the brand.