We had developed a bold, new strategy for Star Casino. It worked on paper. But would it deliver what they wanted – increased gaming floor visitation, extended play visits and making their members feel special?

After spending hours on the floor and visiting most major clubs in Sydney, we understood what made gamblers tick. We changed the nature of their promotions. The key was to offer one huge prize, and a hands-on interactive promotional gaming experience.

Gaming floor revenue was up 12% at a cost around 45% less than equivalent promotions. As luck would have it…the first punter won the major prize of $750K…fantastic PR!