Sumo Salad
Creating a retail brand
FROM ONE STORE IN LIVERPOOL STREET SYDNEY, TO OVER 90 STORES ACROSS AUSTRALIA, EUROPE AND THE MIDDLE EAST.
The Challenge:
How do you make salad competitive in a fast food market dominated by junk food? In doing so, how do you create a brand worthy of franchising, from a single fast food outlet in Liverpool Street, Sydney.
The Solution:
Put the attitude into the 'tone of voice' and added appetite appeal to everything they did. Make it 'Cool' to be seen eating salad
The Result:
The brand success speaks for itself. Today there are over 100 stores in almost every state in Australia and in major markets around the world.