Sumo Salad

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Creating a retail brand

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FROM ONE STORE IN LIVERPOOL STREET SYDNEY, TO OVER 90 STORES ACROSS AUSTRALIA, EUROPE AND THE MIDDLE EAST.

The Challenge:
To create a brand worthy of franchising, from a single fast food outlet.
The Solution:
Put the attitude into the ‘tone of voice’ and added appetite appeal to everything they did.
The Result:
The brand success in under 10 years speaks for itself.
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