Creating a B2B brand
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BRAND & MARKET CREATING FROM SCRATCH
| The Challenge: To successfully launch this self-managed super fund management software to a potential market of over 7,000 accountants – with no brand awareness or history in that market. | The Solution: We created a brand that was leading edge for the category and promoted it via an integrated online and industry-based strategy. | The Result: superMate is now the industry standard for SMSF management. |