Artist Profile Magazine
Creating a ‘Profile’ from scratch
How do you break through with minimal budget and neglible brand awareness?
The Challenge:
Artist Profile is a niche magazine aimed at the Australian Arts community. How do they create traction for their publication with minimal budget.
The Solution:
Create a series of provocative outdoor posters in the key areas where the arts community congregate – the Eastern Suburbs of Sydney.
The Result:
Over 500,000 exposures to the brand raised significant interest and readership.