Moran Aged Care competes in a highly competitive and highly regulated market. Having not had any significant brand promotion for over 15 years, the brand had fallen off the radar. How do you create a sustainable long-term positioning for a small but growing a brand, against some major players.

We capitalised on their unique strength – repositioned the brand as family owned and run business in a market dominated by large corporates. This allowed us to add a unique ‘personalised’ touch to reduce the anxiety of both potential residents and their families. This was translated through the entire range of on and off line promotional material.

Web traffic and enquiries have over doubled since the campaign commenced.