How do you build a stronger 'A' level accountant client base of SMSF management software users.
Via creating a 'free' app that allows trustees to access the SMSF data 24/7, then getting trustees to pressure their accountant to allow them to access Viewsuper. We used an integrated creative and TV media solution, using a highly respected ex-Wallaby captain and ran the TV ads throughout broadcasts of the international rugby.
We had a large enquiry rate that resulted in significant numbers of new client acquisition. It drew the attention of the major super funds players. Subsequently, AMP negotiated and concluded a deal to buy Supercorp, converting their entire client database to superMate and Viewsuper.